Hiring a freelance SEO copywriter can help in boosting your website’s ranking and results. SEO copywriting is essential for attracting search engine traffic.
It’s more crucial than ever for businesses to have a strong online presence, and one effective way to do that is by regularly adding valuable content to your website through your blog.
However, to get organic traffic, it’s important to make sure your blog posts are optimized for search engines. A freelance SEO copywriter helps you do the heavy lifting.
In this article, we’ll look at the vital reasons your business needs an SEO freelancer including every other information you should know. Let’s get to it.
What Is SEO Copywriting
SEO copywriting involves crafting keyword-optimized content that caters to both search engine algorithms and human readers.
Let me make it simple for you:
SEO copywriting is about creating content that’s understandable to search engines like Google. However, it must also be engaging and valuable to human readers, encouraging them to read, share, and link to it.
If you focus solely on writing for search engines, your content may come across as robotic. Still, you can’t prioritize only readers, otherwise, your content might lack essential keywords used by people.
Achieving the right balance can be challenging. Yet, to get the right results, you need a good combination of both.
For instance:
Did you see the difference?
An SEO copywriter has the knowledge and expertise needed to create a good balance between content that search engines can understand and humans can relate to.
What Does Copywriting Have to Do with SEO?
When people hear “copywriting,” they often think of old ads or long sales letters like this:
Source: copywriting course
But a good copy can boost your Google rankings according to Brain Dean at Backlinko.
Consider these two blog posts:
1. Blog post with basic SEO but mediocre writing.
2. Blog post that is SEO-optimized and well-written.
The second blood post, with its mix of SEO and engaging content, will likely outperform the first in terms of search engine ranking signals, link building, low bounce rate, longer user engagement, higher click-through rates, more social shares, and active comments/community.
How SEO Copywriting Works
If you look at the example above, each post is made to attract the right audience—people concerned about how to grow a startup.
SEO copywriting works by predicting what questions your target audience might ask on search engines, providing answers, and ensuring your content ranks well.
Professional SEO writers know how to engage readers and please search engines. They create content that answers questions and includes important keywords to rank high.
Plus, SEO is a cost-effective strategy compared to paid ads. Paid ads bring quick results but stop when you stop paying for them. SEO involves a small continuous content investment, leading to gradual and long-lasting traffic growth.
Why Should Your Business Hire a Freelance SEO Copywriter?
Here are some compelling reasons to entrust your content creation to a freelance SEO copywriter:
Improved Search Engine Rankings
Keyword Optimization
One of the primary tasks of a freelance SEO copywriter is keyword optimization.
This entails conducting thorough keyword research to identify the specific terms and phrases that prospective customers use when searching for products or services related to your business.
Integrating these keywords strategically into your content helps your website climb higher in search engine rankings, according to Basha Coleman.
High-Quality Content
It’s not just about keywords; it’s also about quality. Freelance SEO copywriters are skilled at creating high-quality content that not only includes relevant keywords but also engages and informs your audience.
This approach is great for search engine algorithms and also keeps visitors on your site longer.
Technical SEO
Another vital part of search engine rankings is the technical aspects of your website.
Freelancers understand the nitty-gritty of technical SEO, ensuring your site is optimized for search engine crawlers.
Examples include factors like site speed, mobile-friendliness, and schema markup, all of which contribute to better rankings.
Cost-Effective Solution
How does hiring a freelance SEO copywriter save you costs?
Savings on Full-Time Staff
Opting for a freelance SEO copywriter can be a cost-effective solution compared to hiring a full-time in-house team.
Why?
You only have to pay when you request their services.
Plus, you save on salaries, benefits, and overhead costs associated with permanent employees.
Pay-for-Performance Model
Many freelance SEO copywriters work on a pay-for-performance model. This means you only pay for results.
They are motivated to deliver because their income is tied to the success of your SEO efforts.
Expertise and Experience
You enjoy in-depth expertise and experience when you hire a freelance SEO copywriter in the following ways:
Specialized Knowledge
SEO freelancers often specialize in particular niches or industries. Their specialized knowledge allows them to understand the unique challenges and opportunities your business faces online.
Keeping Up with Trends
SEO is constantly evolving. Freelancers are dedicated to staying up-to-date with the latest SEO trends, algorithm changes, and best practices. They ensure that your strategies are always aligned with the current SEO landscape.
Diverse Portfolio
Freelance SEO copywriters typically have a diverse portfolio, gained from working with various clients. Their diverse experience equips them with the ability to adapt and tailor strategies to suit your specific needs.
Customized Content Strategy Tailored to Your Business
Freelancers understand that one-size-fits-all approaches rarely work in SEO.
As a result, they create content strategies that are tailored to your unique business goals, ensuring that every piece of content serves a specific purpose.
Audience-Centric Approach
Your target audience is at the heart of the content created by freelance SEO copywriters. They thoroughly understand user intent in SEO, your audience’s preferences, pain points, and needs, crafting content that resonates with them, ultimately leading to higher engagement and conversion rates.
Tailored Content for Buyer’s Journey
Professional SEO copywriters recognize that readers are at different stages of the buyer’s journey.
They possess the expertise to craft content catering to all phases: awareness, consideration, and decision. This versatility enables you to attract leads, nurture them into customers, and cultivate long-lasting brand loyalty.
Engaging Content Creation
SEO copywriters understand what it takes to craft captivating content that not only retains readers but also entices them to return for more. They employ techniques such as text segmentation, effective use of headlines and subheadings, and the integration of multimedia elements to enhance visual appeal.
Tips to Hire the Best Freelance SEO Copywriter
When hiring a freelance SEO copywriter, consider the following:
Understand Your Goals
Begin by being crystal clear about what you want to achieve.
Do you want to improve your website’s search engine ranking, get more visitors, or create engaging content?
Knowing your objectives helps you find a copywriter who can meet your needs.
Review Their Portfolio
Look at the work the copywriter has done before. Check if they’ve written various types of content like blogs, web pages, or product descriptions.
Also, see if they have experience in your industry. This helps you gauge their writing quality and relevance.
SEO Knowledge
Make sure the copywriter knows about SEO (Search Engine Optimization). They should be skilled in keyword research, optimizing on-page elements, and structuring content for search engines. This is crucial for boosting your online visibility.
Review Their Writing Style
It’s essential to ensure that the copywriter’s writing style aligns with your brand’s tone and voice. Your brand likely has a distinct personality, whether it’s casual, formal, friendly, or professional.
Consistency in messaging is vital for building a strong brand identity. Therefore, when evaluating potential copywriters, pay close attention to their past work to see if they can adapt their writing style to match your brand’s unique voice.
A skilled copywriter should be versatile and capable of maintaining the desired tone throughout various content pieces.
Communication Skills
Effective communication is vital for a successful collaboration with a copywriter.
Look for someone who can not only produce great content but also understand your specific requirements. They should be proactive in asking questions when clarification is needed and provide regular updates on the progress of the project.
Clear and open communication helps ensure that your expectations are met and that the final content aligns with your vision.
Proficient Research Abilities
A proficient copywriter should possess strong research skills. This skill is essential for creating well-informed and authoritative content. They need to gather accurate information, statistics, and facts relevant to your topic.
Research is the foundation of creating in-depth and valuable content that not only engages your audience but also establishes your credibility within your industry.
Certainly, let’s explore the remaining tips for hiring the best freelance SEO copywriter in straightforward language:
Ask for References
Don’t hesitate to ask for references from the copywriter’s past clients. This step allows you to gain insights into the copywriter’s reliability and professionalism.
Hearing about their experiences working with the copywriter can provide valuable information about what you can expect from your collaboration.
Look at Their Rates and Contracts
It’s vital to be clear about financial matters.
Define the payment rates, terms, and project deadlines in a written contract. Having everything in writing helps avoid misunderstandings and disputes later on.
This contract serves as a mutual agreement that protects both you and the copywriter, ensuring a smooth working relationship.
Confirm Their Availability
Check the copywriter’s availability and turnaround times. Knowing when you can expect content delivery is vital for planning your content strategy.
Timely delivery ensures that your content gets published as scheduled and maintains a consistent online presence.
Test with a Small Project
Sometimes, it’s a smart move to start with a smaller project as a trial run. This practical approach allows you to assess the copywriter’s skills and determine if they’re a good long-term fit for your needs.
It’s like a “test drive” before committing to more extensive projects, reducing the risk of dissatisfaction down the road.
Proven Track Record
Check the freelance SEO copywriter’s history of helping clients reach their SEO and content objectives. Request for proof of their results in this area.
Have they consistently improved website rankings? Have they increased organic traffic substantially? Request case studies or references to validate their claims.
Tools and Resources
It’s also wise to explore the SEO tools and resources they use. These instruments are important for keyword analysis, data tracking, and content enhancement.
Can they list the specific tools they use? Are they up-to-date with the latest industry trends and algorithms? Effective SEO requires staying ahead with the right tools.
Clarity and Simplicity
Stress the significance of clear, uncomplicated writing. A professional freelance copywriter should know how to break down intricate concepts into language that anyone can grasp.
Ambiguity in content can discourage both readers and search engines. Request examples of how they’ve simplified complex subjects in the past to ensure they can convey your message effectively to a broad audience.
How Hiring an SEO Copywriter Works
When you hire a freelance SEO copywriter, you’ll need to give them some instructions in a content brief. Usually, clients tell the writer which keywords to use, define the target audience, specify the number of links to include, and set the posting frequency.
Clients are also responsible for reviewing and ensuring the final copy is free of errors before it goes live. Some writers need more guidance than others, and if you ask the writer to handle keyword research and strategy, it might cost you more.
Hiring a freelancer is a good option for businesses that understand content marketing but lack the expertise or resources to consistently produce SEO-optimized posts.
On the other hand, a professional freelance SEO copywriter takes care of everything for you. They are experts who create a solid keyword strategy to boost your search engine rankings. They produce top-notch blog posts, articles, web page content, and more for you.
Before publication, the writer’s work is proofread and edited, and you simply need to approve the final drafts before they’re posted.
Conclusion
Hiring a freelance SEO copywriter for your business is a strategic decision with a multitude of benefits.
From improving your search engine rankings through keyword optimization to delivering high-quality, engaging content, these professionals bring a unique skill set to the table.
A freelance SEO copywriter understands the technical aspects of SEO, saves you costs compared to full-time staff, and provides expertise, experience, and a customized content strategy tailored to your business and audience.
When seeking the best freelance SEO copywriter, follow the tips outlined in this article to ensure a successful collaboration.
With a freelance SEO copywriter on board, you can enhance your online presence, connect with your audience effectively, and drive long-lasting traffic growth, all while focusing on other aspects of your business.
